New entrepreneurs of the recession

Being made redundant will mean something different to everyone, from your worst nightmare to something you've always dreamed of. For those who have been hanging in there, hoping to be let go so that they can start on the project they've had simmering away for months now, it's a chance to get cracking, hopefully with the cushion of funding to tide them over. To others, it can feel like the end of the world and they will be plunged into insecurity, financially and personally. It hardly needs saying that we are living through challenging times, and the media ensures we are all existing on the edge of fear, if we are not already consumed by it.

Whichever way you look at it, we all need to be more creative - about how we spend our money, what we do to enjoy ourselves (and that doesn't have to involve spending) and how we earn a living. The greatest entrepreneurs in the world are, without exception, creative in their approach to business, building and developing new and innovative companies offering something different and exciting. It is my belief that there will be many new entrepreneurs born of this recession. They don't all have to become new giants of the commercial world - you don't need to be quoted alongside Richard Branson to be an entrepreneur. The definition of the term from its French root, is 'one who undertakes'. To me, this means someone who is prepared to take a leap, be different, have faith in their dreams.

So, if you find yourself 'redundant', remember that it is not you who is 'redundant', but the job, and you are so much more than your job. And if you are the director of a company which is having to let people go, consider how you can help them to discover the entrepreneur lurking inside. In my next month's newsletter, I will be giving advice on what to do with your Great Ideas and who can help. To sign up to receive this newsletter, visit my website or email me direct at amydeane@springtolife.co.uk.